Digital Marketing Planning and Execution

Marketing is mostly digital these days — including your store’s website, customer emails, social media, and more. In this session, three bookstore marketing managers will discuss their digital marketing programs, with a focus on the tools and resources they use to plan for and implement their marketing. Panelists: Stephanie Schindhelm (Boulder Bookstore), Sara Knight (Maria’s Bookshop), Britt Hopkins (Second Star to the Right)