From storytimes to adult book fairs and beyond, the non-author event has become even more important to generating sales and publicity in our post-pandemic world. Our panel will discuss designing great events, how to make them profitable, and defining success with this type of event. Come with your own sucess stories and questions!
You do not need to read every book, or even every genre to be a great bookseller! Our panel will offer some tips and tricks to helping every customer find the perfect book. After the discussion, we’ll move into breakout groups to talk about selling specific genres including horror, romance, poetry, and general nonfiction.
Who should buy your sidelines? Why should you sell sidelines? When should you place orders? Where should you order from? What gifts and sidelines should you carry? This panel of experienced sidelines buyers will try to answer thiese questions and more!
This session by Shelf Awareness’ Neil Strandberg will offer best practices for creating, maintaining, and making the most of a customer email list. Kristianne will also walk attendees through the FREE marketing programs provided by MPIBA via Shelf Awareness, as well as other opportunities to promote your store and great books.
Join ABA staff as they review some of the top crises stores have experienced this past year. From ADA website lawsuits to a car driving into the building, they will provide resources and tips to prepare for and, when possible, avoid these crises at your store. Topics will include: fire, flood, and natural disasters; active shooters and bomb threats; bad publicity and social media trolls; cybersecurity incidents, break ins, power outages, and landlord issues. Throughout the session, they’ll explore ways to mitigate the risk of these events occurring at your store and demonstrate the ways ABA can help when crisis strikes.