Wednesday, October 4 \ 3:30-5:30PM

Edelweiss List View for Buyers

Education Intensive

Big Thompson

Claire Fields, Edelweiss Software Developer, and Catherine Weller, from Weller Book Works in Salt Lake City, Utah, will present an overview of the new List View for catalogs, and walk through ordering with Edelweiss. Please plan to bring your laptop for an in-depth, interactive session on buying via Edelweiss.

Saturday, October 7 \ 10:15-11:15AM

Care & Feeding of the rep/ Bookseller Partnership

Panel Discussion

Platte River

PANELISTS: Tom Jefferson (Too Fond of Books); Rob Pine (Ingram Content Group); Kathy Baum (Tattered Cover Book Store); Julia Callahan (Hachette Book Group)

Sales reps, whether they are in-house phone reps, reps that call on your, or commission reps, are important partners to indie stores. Join a panel of booksellers and reps to learn more about this relationship, including how to get started working with reps, how to make the relationships more productive, and how reps can help outside of sales.

Creating Successful Authorless Events

Education Session

Cherry Creek

Panelists: Amy Henkenius (Amy's Bookcase), Abby Fletcher (Buy the Book), Nell Gehrke (Country Bookshelf)

From storytimes to adult book fairs and beyond, the non-author event has become even more important to generating sales and publicity in our post-pandemic world. Our panel will discuss designing great events, how to make them profitable, and defining success with this type of event. Come with your own sucess stories and questions!

Merchandising Magic (Fun with Fundamentals)

Education Session

Big Thompson

Presented by Lisa Uhrik (Franklin Fixtures)

Join Lisa Uhrik, President of Franklin Fixtures and also a bookstore owner, for an exploration of merchandising basics that make memories and create connections in your store. Explore the power of adjacencies, color flow, pyramiding, “reading” a display, site lines and angles, heights and rules of 3 and 5, and more!, in this interactive workshop.

Saturday, October 7 \ 11:30AM-12:30PM

Handselling Outside of Your Comfort Zone

Panel & Breakout Sessions

Cherry Creek

Panelists: Calvin Crosby (The King's English), Teresa Steele (Old Firehouse Books), Derek Holland (Tattered Cover Book Store)

You do not need to read every book, or even every genre to be a great bookseller! Our panel will offer some tips and tricks to helping every customer find the perfect book. After the discussion, we’ll move into breakout groups to talk about selling specific genres including horror, romance, poetry, and general nonfiction.

The 5 W's of Sidelines Buying (Who, Why, When, Where What?)

Panel Discussion

Platte River

Panelists: Kai Burner (The Bookworm of Edwards), Claire Margetts (Weller Book Works), Heather Hall (Greenfeather Books)

Who should buy your sidelines? Why should you sell sidelines? When should you place orders? Where should you order from? What gifts and sidelines should you carry? This panel of experienced sidelines buyers will try to answer thiese questions and more!

Up Your Email Marketing Game

Education Session

Big Thompson

Presented by Neil Strandberg (Shelf Awareness)

This session by Shelf Awareness’ Neil Strandberg will offer best practices for creating, maintaining, and making the most of a customer email list. Kristianne will also walk attendees through the FREE marketing programs provided by MPIBA via Shelf Awareness, as well as other opportunities to promote your store and great books.

Saturday, October 7 \ 12:45-2:00PM

This is a Fire Drill: Preparing for & Avoiding Crises

ABA Education Luncheon

Telluride

Presented by Kim Hooyboer (American Booksellers Association)

Join ABA staff as they review some of the top crises stores have experienced this past year. From ADA website lawsuits to a car driving into the building, they will provide resources and tips to prepare for and, when possible, avoid these crises at your store. Topics will include: fire, flood, and natural disasters; active shooters and bomb threats; bad publicity and social media trolls; cybersecurity incidents, break ins, power outages, and landlord issues. Throughout the session, they’ll explore ways to mitigate the risk of these events occurring at your store and demonstrate the ways ABA can help when crisis strikes. 

Registration required. sack lunch purchase is optional.