A bookstore’s profit and loss statement (P&L) is a critical tool for evaluating a store’s overall performance. Join ABA staff on a walk-through of a bookstore P&L statement as we lay the groundwork for understanding bookstore financials, decode individual line items to identify opportunities for...

Looking for a streamlined way to craft targeted marketing emails to your customers – and track the sales resulting from those campaigns, all in one place? Learn how to do so with Edelweiss360, a free add-on for Edelweiss+Analytics subscribers. You can quickly plug titles in,...

Marketing is mostly digital these days -- including your store's website, customer emails, social media, and more. In this session, three bookstore marketing managers will discuss their digital marketing programs, with a focus on the tools and resources they use to plan for and implement...